Rakia Reynolds
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About Rakia
Rakia Reynolds is an accomplished thought leader and proven authority in branding, creative strategy and business development. As a Partner at Actum and former Founder/Executive officer of Skai Blue Media, she guides clients across multiple verticals with inspiration, and strategic guidance on how to navigate increasingly complex cultural landscapes and heightened consumer expectations. Rakia routinely interacts with a diverse mix of creators and key opinion leaders who are affecting the world and require her unique insight to guide them as they navigate their ever-changing needs while the landscape continues to shift.
Reynolds, a recognized thought leader, branding expert, and advocate for equitable storytelling, has spent nearly two decades advising some of the world’s most influential companies, creatives, and change-makers. A Professor in Residence at TikTok and a visionary leader recognized in Forbes Next 1000, Inc.’s 27 Business Leaders Aiming to Change the World, Dell’s “Inspire 100” list, and recipient of New York Women in Communications’ 54th Annual Matrix Awards, she brings a proven track record of transforming high-potential brands and personalities into cultural icons. Under her leadership, the agencybecame a go-to partner for launching, revitalizing, and amplifying brands at the intersection of culture, creativity, and commerce.
Keynote #1
The "A" word:
How marketers need to preserve their authenticity while embracing the powers of AI
The media has been flooded with discussion about the various uses and effects of AI. What companies need to do is find a creative way to embrace what AI has to offer, but also how to harness it in a way that elevates their conversation with their customers instead of threatening it. There is a fine balance between being ethical, efficient and effective without losing the essence of your brand.
Key Takeaways
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The effects of AI are now a daily topic of conversation and smart leaders will learn everything they can about how it will affect both their employees and their workplace.
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Examine how quickly the use of AI can affect a brand if mishandled. Learn how to use AI constructively for moving their conversations with their customers forward in a positive way.
Keynote #2
Distinguishing Your Vision And Mission Through Storytelling
There is one word that sums up the most necessary skill for successful thought leaders today and that is storyteller. In today's climate, there is nothing more important than the ability to connect, motivate, and lead people.
Rakia Reynolds leads this powerful talk with the lessons that she has imparted on her name brand clients as they navigate the new normal and stand out from the crowd.
Key Takeaways
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Humanizing your brand both internally and externally is now just as important as creating an unforgettable customer experience
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If the personality of your company accurately reflects a true set of values and passions, you’ll organically attract an audience whose core ideals align with those of your brand
In Her Own Voice
Rakia frequently serves as an expert on topics relevant to today's workplace. Her goal is to guide leaders and their teams to stay ahead when processing volumes of information and simultaneously planning the future of their brand while maintaining and respecting their customers.
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